Flipping investors know that for every 10,000 postcards are 1–2 contracts for a property. Remember this is a cold marketing approach of a postcard to generate a call, call to convert to contract. The tipping point for this approach is 10,000 postcards. That’s why some people are mailing tens or hundreds of thousands of direct mail per week.
There are multiple ways to create engagement and dominate a local market. When you think about a local market, it should be 2,000 rooftops. This allows you to dominate your consumer’s mind. As soon as you start to expand into a marketing radius that is larger than 2,000 rooftops you need to increase your budget significantly. However, before you start to blitz your market, you can focus and optimize your spending with Audience Segmentation. Who are you targeting? What type of client, property?
Taking a few minutes now to answer these questions will prevent you from generating a list of the wrong people.
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